Advertisements
Image

Samsung Set To Unveil A Foldable Smartphone This Year (VIDEO) |RN

 

Samsung will unveil a foldable smartphone later this year, the CEO of its mobile division told CNBC, amid rumors that such a device was in the works.

DJ Koh said that “it’s time to deliver” on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset.

Speaking to CNBC, Koh ran through the design thinking of the upcoming smartphone, particularly how Samsung is trying to differentiate the experience from a tablet once it is unfolded.

“You can use most of the uses … on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?,” Koh said at the IFA electronics show in Berlin last week.

Samsung Unveils New Galaxy Note Smart Phone   © Provided by CNBC Samsung Unveils New Galaxy Note Smart Phone  

 

“So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) ‘wow, this is the reason Samsung made it’.”

Koh said the device could be unveiled this year at the Samsung Developer Conference in November in San Francisco. The mobile CEO admitted that while the development process is “complicated,” the company has “nearly concluded” it.

The move comes as Samsung looks to reinvigorate growth in its mobile division which saw sales fall 20 percent year-on-year in the second quarter of 2018. The South Korean technology giant is facing stiff competition from Apple and Huawei in the high-end of the market. A folding phone could differentiate it from its competitors and potentially allow it to charge a higher price for the unique device.

Koh also told CNBC that the company is changing its strategy in the mid-tier smartphone market to pack lower priced devices with new technology in order to appeal more to millennials.

CNBC

http://www.twitter.com/RNNetwork1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: