The iconic electronic billboards at Piccadilly Circus have been lit up after being switched off for the longest period of time since the Blitz.
The tourist hotspot’s six old illuminated advertising boards have been replaced with one ultra-high definition curved screen.
A digital “fly-over” of London marked the return of the lights to Piccadilly Circus at 8am on Thursday morning.
The fanfare came amid a privacy row after it emerged that the billboard will use surveillance based technology to broadcast adverts based on tourist’s age, gender and mood.
The famous billboards were turned off in January for the first extended period of time since 1949.
They have almost been constantly illuminated since the Second World War except being turned off as a mark of respect during Winston Churchill and Princess Diana’s funerals. (Mirror)