- Charlotte Davis, 29, from London, had been working in events
- Met a celebrity hairdresser who wanted help with branding Bardou
- Charlotte quickly realised that the business needed a complete overhaul
- In just two years, she has turned the fledgling brand into a booming business
- Opened a flagship salon in Marbella, and launching the products on QVC
- Charlotte lives an enviable lifestyle, flying around the world on a private jet
A woman who had zero experience in the beauty industry has helped turn a luxury product range into a booming brand with stockists all over the world and countless celebrity fans.
Charlotte Davis, 29, from London, was working in events and digital marketing when she met a celebrity hairdresser who wanted help branding Bardou – a range of shampoos, hair styling products, lip plumpers and brow boosters.
Having agreed to get on board, Charlotte quickly realised that the business needed a complete overhaul, so took on that role herself despite having no experience in business – or beauty.
In just two years, she has turned the fledgling brand into a booming business, opened a flagship salon in Marbella, an express beauty salon in Covent Garden, and is now set to launch the products in the US and United Arab Emirates.
The entrepreneur has also amassed thousands of followers on Instagram, where she documents her enviable life flying all over the world in a private jet, dining at lavish restaurants and holidaying with her celebrity friends.
Charlotte Davis, 29, from London, was working in events and digital marketing when she met a celebrity hairdresser who wanted help branding the company, Bardou. She has since totally spearheaded the beauty brand’s overhaul and turned it into an overnight success
Speaking to FEMAIL about her leap from brand representative to businesswoman, Charlotte said: ‘For me, Bardou was presented to me like a chef’s job in a super high-end kitchen.
‘I took the face of the brand role, thinking that my involvement would be nothing more than turning up and looking the part.
‘I soon realised the business needed a lot of structure and nurturing, and needed to be taken over to be a functioning brand. I realised I had to take over the whole kitchen, becoming like a head chef.
‘I had never done anything like what I was about to do – and everything I was about to do was going to become the biggest lesson of my life.’
A DAY IN THE LIFE OF CHARLOTTE
‘One day I may be at QVC being prepped on their ‘over the garden fence technique’ of being a guest presenter, and the next I might be doing invoice reconciliation and accounts.
‘Now when I am asked what I do daily I say “whatever it takes”.
‘Running your own business genuinely means being prepared to do everything and anything it takes to see it succeed.
Charlotte said she had to completely learn the ropes ‘overnight’, from understanding what makes a great shampoo to discovering why some beauty products outperform others.
‘I had to reinvent myself as a beauty mogul and as time went on, I took more and more control over the business,’ she said.
The silver lining, she says, is that the product has benefited as a result of her initial lack of experience.
‘My approach was as a consumer, with a genuine passion for hair and beauty, so the product became better as a result,’ said Charlotte.
Famous fans of the brand, which sells shampoo for £12 and lip boosters for £15, now include the likes of Abbey Clancy, Rosie Fortescue, Caroline Stanbury, June Sarpong, Sophie Stanbury and Misse Beqiri.
Research your industry and be as intimate with it as you are with a lover; it is a partnership where you need to understand what your industry is missing in order to fulfill any market gaps or needs.
Your first motivation has to be driven by love and passion for what you do.
Taking the entrepreneurial leap is not an easy road, and when the journey gets rocky, it is your passion that will carry you through.
Remember: Rome wasn’t built in a day. Anything worth fighting for doesn’t come easy.
Charlotte, who says she was ‘totally in the dark’ about how to approach e-tailers within the beauty business, has managed to secure Feel Unique as a retailer and is now in the process of launching the range on QVC.
‘It took hard work and perseverance but we managed to secure one of the biggest online retailers in the UK,’ she explained.
Discussing plans for the brand’s future, Charlotte revealed that they are hoping to increase international distribution and add new products, such as Velcro rollers that you can sleep in.
‘The aim is to continue to think about the necessities of a woman’s beauty needs, not the peripherals. It’s all about growth,’ she said.
‘Beauty has always been a personal passion of mine and now I am excited to be able to help women find their own versions of beauty. We are also adding a charitable element to the brand called The Bardou Foundation, which is in the early stages of development, aimed at helping vulnerable women.’