Before Facebook pages existed, groups were the best way to communicate with your audience, fans and/or customers. That all changed in 2007, when Facebook rolled out pages for business, and left groups in the dust—or did they?
Groups are alive and well, and when used in conjunction with your business page, they can be of great benefit.
The Difference Between Groups & Pages
First off, how do groups differ from pages? Facebook says:
Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Pages may only be created and managed by official representatives. Groups provide a space for people to communicate about shared interests. Groups can be created by anyone.
Other differences are that posts and information on pages are public and generally available to everyone on Facebook, whereas groups have more privacy settings available to them if you’d prefer to keep them closed. Additionally, most Facebook pages can be liked by anyone and everyone on Facebook, but groups typically require an invite and/or approval by the admin.
Why Use Groups?
If you have a page for your business, you might be wondering: why use Facebook groups? Should I use it instead of my page? First things first, don’t abandon your page efforts in favor of a group. They are not the same, and the results won’t be the same. As Mari mentions in the video, groups are best used in conjunction with your page.
Because groups get much higher engagement, they can be great for user feedback and testing. They’re also great if you have a highly engaged user or fan base around a product of yours, as users can better engage with one another in a group versus a page.
How Should I Use Groups?
In order to get the hands-on tips you need, watch the “Mari Minute” Episode above!
Tune in next Wednesday for more expert social media advice from social media guru, Mari Smith.